Hello World! Starting a new blog is always hard so I'm going to just dive right into it. My name is Luke Henderson and I am a student at LSU studying mass communication and vocal performance. Not exactly the most common double major, but I promise you, they mesh well. Today I'm going to talk about Ford's online presence. Specifically their truck ads. Now, call me weird but I enjoy looking at cars online. So, I get the pleasure to see several ads of every car make and model whenever I surf the web. However, one ad that always catches my eye is Ford's ads for their F series of trucks. They are targeted to a very specific group of people. People who like to be able to tackle any challenge, whether it be crossing the Himalayas or going on a grocery run. Ford always shows their trucks on a brown mountainous backgrounds with information about truck prices in the description at the bottom, and their video ads always mention words like "high-strength", "Military-grade", etc, While also showing it assisting in heavy duty activity, like construction, towing or off-roading. To sum it all up, Ford is trying to tell consumers that it's trucks help workers get things done, so why not you?
Peace out World, and never stop editorializing.
No comments:
Post a Comment